Mofmofriends Marks Indonesia Market Entry with Soft Launch at Antasari Place

Jakarta, Indonesia — 26–28 June 2026. Mofmofriends, the Japanese plush toy brand, held its first Indonesia market activation this past weekend, running a three-day soft launch booth at Antasari Place. The event marks the brand's initial retail touchpoint in the country, brought to market through One Logistics Solutions (OLS), which serves as Mofmofriends' brand representative and go-to-market partner in Indonesia.

Shiba Inu variant emerging as the clear favorite among shoppers, followed closely by the Mascot Ball – Lamb, which saw a strong surge in sales on the closing day.

"This soft launch was about establishing a baseline, understanding how the product resonates with a first-time Indonesian audience before we scale into retail," said Prambani, Commercial Head of OLS. "The Shiba Inu and Lamb variants gave us a clear early signal on product-market fit, and the operational learnings from this activation will directly shape how we execute the next one."

Beyond sales, the launch also served as a proving ground for OLS's on-ground event playbook, covering booth operations, in-store engagement, and real-time content capture, that will be standardized ahead of Mofmofriends' next activations as the brand moves into broader retail distribution across Indonesia.

Mofmofriends and OLS are now preparing for the brand's expansion into offline retail channels nationwide, building on the insights gathered from this first activation. Follow @mofmofriends.id on Instagram for updates on upcoming activations, restocks, and new variant drops.

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